Ads that helped shoppers resist other shopping ads

A new regional series of films for Google's one-box shopping feature, which lets users compare products, prices, and reviews all in one place, this campaign turns the classic love-at-first-sight moment into a tool for catching shoppers mid-impulse-buy.

Set to a beloved nostalgic hit "Terpesona" by Glenn Fredly, which literally means "mesmerized" and “นี่แหละความรัก (This is Love)” by Peck Palitchoke, a Thai hit that captures the exact feeling of falling in love, making these the perfect soundtrack for the exact feeling the campaign is built around: the can't-think-straight moment right before an impulse purchase.

The products featured in each film were chosen in partnership with top e-commerce retailers in each market, based on a blend of sales, search, and social data so the "temptation" on screen reflects real impulse-buying behavior. We then bought media placements exactly where shoppers are and before other shopping ads. The campaign turns the most seductive purchase moment into a nudge toward smarter shopping, making "check Google first" the new instinct for style- and trend-driven shoppers everywhere.