Meyvi Wedelia is a Creative Director who’s most passionate about ideas that don’t just sell, but also shape culture. For over 15 years, she has helped global giants like Google, YouTube, AB InBev, and Unilever move beyond advertising and into culture; turning their global voices and a “one-size-fits-all” playbook feel more at home in markets as nuanced as APAC.

Born in Indonesia, based in Singapore, and collaborating across continents from APAC to Europe and South America, Meyvi thrives on the tension between cultural nuance and global scale. She leads with equal parts strategy and storytelling, always searching for that sweet spot where business problems meet creative breakthroughs.

Recognised as one of only 10 female creative leaders in Asia through Spikes Asia’s See It Be It program with Cannes Lions, she champions inclusive leadership and mentors emerging talent through top industry institutions like Nanyang Academy of Fine Arts, Temasek Polytechnic, and regional programs. She’s spoken and judged at the YouTube Works Awards and MMA Smarties, and her work has picked up nods from Spikes Asia, The One Show, One Asia, Mad Stars, and more.

When she’s not shaping brands, she’s diving into cinema, into the unease of Glazer, the absurdism of Yorgos, the intensity of Noé, and the eerie touch of Aster. The films that become a constant reminder that the best work doesn’t play it safe. Which is also why she now calls GUT home.

2010—24

Work Experience

Asia/ Amsterdam / Buenos Aires
Hybrid
Main Clients: Stella Artois, Cass, Whatsapp, Taco Bell, Foodpanda
Creative Director
Collaborating across offices for various markets, primarily focusing on South Korea and APAC region.
Singapore
Main Clients: Google, YouTube
Extended Clients (2021-2023): Netflix, Shiseido
2021 - Present | Creative Director
Steered creative directions and integrated campaigns to support Google’s marketing effort in the Asia Pacific market. | Overseeing the launches of culturally relevant campaigns for Google Search, Maps, Translate, Google Play Points, YouTube, Duo, and Google up-skilling programs. | Brought in new business on Netflix and overseeing their creative suites direction for a show launch campaign. | Jury duty for YouTube Works Awards.
2019-2021 | Associate Creative Director
Selected in See It Be It program supercharging the next gen of female creative leaders | Represented the agency as key speakers in YouTube Brandcast and MMA Smarties. | Launched YouTube campaigns focusing on Korea and Japan. | Creative direction on Asia Pacific toolkit for Shiseido skincare brands such as Anessa and D Program.
2018-2019 | Creative Group Head
Co-led the expansion of Toaster branch inside Google office in Indonesia. | First hire as a hybrid between two markets to expand Indonesia office to steer the creative direction, campaign narratives and leading all the creative campaigns across Google products in the market; with focus on Search, Maps, Translate and Duo. | Helped made Toaster Indonesia MMA’s agency of the year.
Singapore
Clients: Clean & Clear, Neutrogena, Walls, Dove, Ben & Jerry, Knorr, Volkswagen, Lego, Sony
2017-2018 | Creative Group Head
Responsible for regional campaigns for J&J and Unilever including Neutrogena, Clean & Clear and Wall's. | Represented DDB Singapore in J&J global brand workshop in Los Angeles.
2015-2017 | Senior Art Director
Art direction across global and regional campaigns for Unilever and J&J. | Launched campaigns for Wall's and Dove. Steered the social content art direction for Ben & Jerry's. | Launched campaigns for Clean & Clear across regional market.
2012-2015 | Intergrated Art Director
Silver winner to Mediacorp Young Lions under print category. | Represented Singapore in the Young Spikes Integrated Competition at Spikes Asia | Worked on campaigns for Volkswagen, Sony and Dove. Also launched campaigns for Unilver regional accounts like Wall's.
Singapore
Clients: Mercedes Benz, Blackberry, Visa, Gillette, Singtel, Drypers, Guinness, Anmum, HP, Aviva
2011-2012 | Digital Art Director
Worked on campaigns for various brands like Singtel, Guinness, Mercedes Benz, Visa, J&J, Gillette and Gillette.
2010-2011 | Junior Web Designer
Worked on website and UI/UX for digital collaterals across brands like Visa, Mercedes Benz, Drypers, Anmum, HP, Aviva and Asiarooms.
During March-May 2023
Led and win Andaz Hotel Pitch and Google Prebunking Campaign across 2 different agencies

Select Clients

Google
Youtube
Netflix
Johnson & Johnson
Clean & Clear
Unilever
Wall’s
Shiseido
Anessa
D Program

AB in Bev
Stella Artois
Elppa
Cass
Hoegaarden
Corona
Budweiser
Foodpanda

Recognitions

Jury/ Speaking

Recognitions

2022 | One Show | Ranked #14 Creative in Singapore
2022 | Campaign Brief Asia
Ranked #1 Most Awarded Creatives in Singapore
2021 | Campaign Brief Asia
Ranked #7 Most Awarded Creative Director in Singapore
2021 | Campaign Brief Asia
Ranked #7 Most Awarded Creative Director in Singapore
2019 | Campaign Brief Asia
Ranked #1 Most Awarded Creatives in Singapore

2023

One Show | 1x Finalist
MMA Smarties Indonesia | 1x Silver

2022

2021

2020

MMA Smarties Global | 1x Bronze
MMA Smarties APAC | 1x Bronze
MMA Smarties Indonesia | 1x Gold
MMA Smarties Vietnam | 1x Bronze

2019

BestAdsonTV | 2x Best Interactive
MMA Smarties APAC | 2x Silver
MMA Smarties Indonesia | 3x Gold, 4x Silver, 1x Bronze
Citra Pariwara Awards | 3x Bronze

2018

2017

Mob-Ex Awards | 3x Gold

2016

Creative Circle Awards | 1x Bronze
Spikes Asia | 1x Finalist

2013

Spikes Asia | Singapore Representation
Young Spikes Integrated Competition
Cannes Lions | Silver Winner, Mediacorp Young Lions Competition

2011

Urgent Genius | Top Ten Viral Tending Tropic

2010

Mediacorp | Winner AnugeraHitz.sg Award Trophy Design
Suntec City | Second Winner Guitar Painting Competition

2009

Crowbar Awards | NAFA Interschool competition finalist

Meyvi Wedelia Geeska

meyvi.geeska@gmail.com/ LinkedIn