The Unofficial Asian Games AI Host 🎙️

Context
Google wanted a presence at the Asian Games, Asia's biggest multi-sport event, drawing visitors from countries around the world. The easy route was a sponsorship ad running alongside the broadcast. But nobody will remember another ad on the screen.

Approach
So we gave Google Translate a personality and presents itself as an uninvited co-host at the Asian Games., cracking dad jokes, laughing in local internet slang, and butchering songs in its own robotic voice in multiple languages in front of a stadium crowd speaking 40+ languages. We also composed a culturally nostalgic song that was fully created using the Google Translate app to mark the closing event. It wasn't polished, and that was exactly the point: a product known for quiet, functional translation became the most talked-about personality in the stadium.