Introducing Elppa 🍏
A new apple cider from AB Inbev Korea.
A brand created from zero by GUT.

Months of research into the category, the consumer, and the market led us to the concept of change, which in turn influenced the product concept. In a market filled with beverage category that purely talks about the flavor and functional benefit, we wanted to design a brand from scratch that inspires a way to bring brightness to their day. From the name, to brand positioning, logo, can, label until he complete brand guide. Each element was designed around the concept "Turn Your Day Around". Developed to embody the mission of bringing energy to everyday routines and ultimately positioned the brand.